Overland, Park, Kansas — March 31, 2016 — Sprint (NYSE: S) today unveiled a unique offering that allows customers to purchase Amazon Prime as an add-on to their monthly plan. Sprint will offer new or existing customers the opportunity to stream tens of thousands of movies and TV episodes1, including Amazon Original Series and Movies, with Prime Video, access to more than 1 million songs on Prime Music, Kindle Owners’ Lending Library, unlimited photo storage, early access to Lightning Deals, and Amazon FREE Two-Day Shipping – all on a month-to-month basis for $10.99/month.2 Sprint mobile users can receive this wealth of entertainment across compatible devices on-the-go or at home.
“Amazon Prime is another example of the innovative options that Sprint delivers every day to its customers,” said Marcelo Claure, Sprint CEO. “With this monthly add-on, Sprint customers will have great flexibility and will have the opportunity to easily access Amazon’s full entertainment package on America’s fastest LTE network.”3
“We know customers love shopping on their mobile devices and having access to entertainment at their fingertips while on the go or at home – so we’re excited to team up with Sprint to introduce this special Prime offer,” said Jeff Blackburn, senior vice president-Amazon Business Development. “With the convenience of Amazon Prime, Sprint customers can enjoy popular movies and TV shows, including award-winning Amazon Originals like Mozart in the Jungle, Transparent, and Tumble Leaf, and access to more than a thousand Prime Playlists or Stations with Prime Music.”
How It Works
- Visit www.sprint.com/amazonprime, call 1-(800)-SPRINT1 or go to the nearest Sprint store to sign up for Amazon Prime on your Sprint account.
- After adding Amazon Prime to a Sprint account, the customer will receive a text message with an activation link to complete registration.
- Once registration is complete, the customer can immediately begin to enjoy all the benefits of Amazon Prime.
- Customers can also access preloaded or downloaded Amazon apps for easy access to Prime content on compatible smartphones.
Demand for Mobile Entertainment is Growing
This exciting news comes at a time when the demand for mobile entertainment is surging. According to Parks Associates, 68 percent of smartphone owners listen to streaming music daily, while 71 percent watch short video clips. Almost 40% of smartphone users watch long form streaming video clips like TV shows and movies on a daily basis.
“The mobile entertainment era is in prime time,” said Harry Wang, director-Mobility Research at Dallas-based technology consulting firm Parks Associates. “With growing adoption of bigger screen smartphones and LTE-enabled tablets, American consumers are spending more time for entertainment on mobile platforms than ever. Even TV episodes and movies, like those offered by Amazon Prime Video, have a growing audience on smartphones.”
For music, in particular – Sprint customers have some of the highest incidence of daily music consumption among U.S. carriers – 73 percent of subscribers for Sprint listen to streaming music daily, versus 66 percent of Verizon users.
Mobile Entertainment on a Fast, Reliable Network
Sprint customers can experience all of the entertainment that Amazon Prime offers on a fast, reliable wireless network. In the second half of 2015 Sprint achieved a total of 212 first-place (outright or shared) RootMetrics® RootScore Awards for overall reliability, speed, data, call, or text network performance in 125 metro markets, compared to 135 awards in 2H14 and 27 awards in 1H14.4
Plus, the Sprint LTE and faster LTE Plus Network deliver faster download speeds than Verizon, AT&T and T-Mobile based on Sprint’s analysis of recent data from Nielsen.5
Sprint LTE Plus, available today in more than 150 U.S. regions, and Sprint customers with compatible devices can experience peak download speeds in excess of 100 Mbps. What a great way to enjoy the music, movies and award-winning content that Amazon Prime delivers!
50 Percent Off Competitor Rate Plans
Being able to access one of the world’s most popular membership services on a monthly basis is another great reason to switch to Sprint. New customers still have the opportunity to save 50 percent off most AT&T, T-Mobile and Verizon standard rate plans when they switch to Sprint. In addition, Sprint will pay switching fees up to $650 per line.