Sprint is launching a new “call by name” service called “StarStar Me,” that lets customers use a name they choose in place of their mobile telephone number.
StarStar Me allows consumers to choose a name, nickname or unique word in place of their mobile phone number, and have people can call them on their mobile phone by simply tapping the star key twice on the phone’s keypad, followed by the name, nickname, or unique word they chose, using keypad letters or characters.
StarStar Me also offers users the ability to automatically respond to calls with a custom text message when they’re busy, as well as a unique way to share links to their blog, website or social media accounts.
Sprint thinks the service to be especially popular with professionals, students and family customers.
To sign up for StarStar Me, Sprint customers can simply call **ME (**63) on their mobile phone or visit http://sprint.starstar.me.
Sprint subscribers can have two StarStar Me numbers per mobile phone number. The service costs $2.99 a month per StarStar Me number.
Calls may be made to StarStar numbers within the United States from any Sprint, Verizon, T-Mobile or AT&T mobile phone.

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