May 14, 2018 — Mitchell, SD – Citing a desire to be more than just a broadband pipe, Mitchell Telecom General Manager Scott Peper says the conversion to the Innovative Systems IPTV Middleware is part of the holistic picture that they want to represent for the next 5-10 years.
With new ownership, Mitchell Telecom has rebranded themselves with a new logo, new website and an increased infrastructure investment for the community of Mitchell SD, that has a population of about 16,000. Peper says the switch to Innovative’s middleware is part of the investment in the customer experience, giving their subscribers a new program guide as well as advanced features like the ManageMyTV Mobile App, 2nd Chance TV (C3 VOD) and Restart TV.
Customers Get an Upgrade Without Paying More
Peper wants his customers to look at them differently and service upgrades elevate their position as a telecommunications leader in the community. One of the things the endears a customer to your service according to Peper are the freemiums, and the new middleware is playing an important part of that strategy. To be able to say to a customer that they are getting a bunch of new features with their video service, while still paying the same price, makes a strong statement