, an independent cable MSO serving primarily North and South Dakota, has launched service in Sioux Falls, SD. Midcontinent is seizing upon the opportunity in the same way much larger companies in larger cities are doing. By offering this free wireless broadband service, Midcontinent is extending their brand and value with current and prospective subscribers in a key market for them. Smaller cities are seeing more traction with metro wi-fi. In fact, Sioux Falls already had a metro wi-fi network in place, offered by , a local telecom service provider.

Expect to see a growing number of cable companies of all sizes offering similar services. Ubiquitous broadband is in demand, and cable companies, like telcos and other broadband service providers, want to be the broadband service provider of choice wherever they can.

Read more details about Midconteninet in Sioux Falls, SD from this ArgusLeader.com post.

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