[img_assist|nid=96|title=|desc=|link””|align=right|width=91|height=91]Skype has announced that Skype powered phones and headsets will be sold at 1,800 Wal-Mart’s across the U.S., introducing VoIP calling to a mainstream audience. It remains to be seen whether the Wal-Mart demographic will “get” Skype. There certainly will need to be creative store displays that convey the Skype value proposition to an average consumer. But having Skype in front of the Wal-Mart audience on a daily basis is a potentially disruptive milestone in the competitive telecom landscape.

See this Boston Globe brief.

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