September 28, 2009 (Atlanta) — Skitter, Inc. and the National Telco Television Consortium, LLC, (NTTC) today jointly announced a partnership to provide content licensing, programming services and marketing support to telecommunications service providers using the Skitter.TV video platform. NTTC will work with Skitter.TV customers to help secure both national and local broadcast and cable content licensing, advise the service provider on TV channel line-up packaging for their unique market demographics, and provide pre- and post-deployment marketing assistance.
The partnership will further Skitter’s commitment to helping telephone companies go to market with broadband TV services quickly with less risk and cost, according to Robert Saunders, Skitter president and co-founder. “One of the biggest hurdles to a profitable telco TV business model is the cost and complexity of securing content. What NTTC brings to the table complements and extends our strategy to provide the telecommunications industry with the fastest broadband TV deployment at the lowest risk and cost,” Saunders said. “With NTTC, Skitter can offer service providers not only access to competitive rates for national broadcast TV and cable programming, but also expert assistance in negotiating local TV rebroadcast licenses and developing attractive entertainment packages to offer their customers.”
NTTC believes its partnership with Skitter will accelerate successful entry into TV-over-IP for telephone companies, according to William Shepherd, CEO and President for NTTC. “Our role in IP content licensing helps overcome a paramount task for new operators, while the Skitter.TV platform provides a time-to-market advantage that gets telco’s into the entertainment services business faster–with more content options– than many of the solutions we’ve seen in the past,” Shepherd said. “Also, access to more and new viewers is good news for content providers, which positions us to negotiate the best rates possible on entertainment content for the telco. The combination of a scalable video platform, an extended reach for content owners and more households passed for NTTC is really a win-win scenario for everyone.”