Roku monthly accounts have reached a new milestone as of June 30th — 15 million, the company announced. The company said that is a 43 percent increase over the year-ago period. Those users streamed almost 7 billion hours on the platform during the first half of this year. That represents a 61 percent increase over the first half of 2016, according to the company.
“Roku is the No. 1 TV streaming platform in the United States as measured by total hours streamed,” said Roku Founder and CEO Anthony Wood in a press release. “We are growing our active accounts by distributing our proprietary TV OS across a broad range of streaming devices with multiple price points and many new and highly rated Roku TV models from our TV brand partners.”
These are significant numbers and bode well for the company as more consumers embrace streaming video across the Internet. Another sign of the company’s profile is the amount of content it offers subscribers. In the United States, Roku provides 5,000 streaming channels and access to half a million movies and TV episodes, according to the company.
At the beginning of the year, Roku said that as of its Mexican launch, 100 Roku TV models were available in North America. The company also claimed to be present in one out of every eight smart TVs sold.
Roku has experienced a recent setback, however. Sale of Roku devices in Mexico has been stopped by authorities on the grounds that the devices are liable to hacking, according to The New York Times. The effort to block the company from the market was made by cable operator Cablevision, which is owned by Televisa. The decision, which upheld a previous order, was handed down late last month in Mexico City.
