The number of online video views by Americans on desktop computers fell just shy of 195 million in September, according to the latest comScore Video Metrix report, which pegged the number at 194.8 million. Google sites continued to attract the most ¨eyeballs,¨ while AOL was the top Web property when it came to video advertising.
Besides generating revenue for Google, YouTube partners are raking in bucks from their YouTube partner channels. Disney/Maker Studios topped their ranks, attracting 44.4 million unique viewers last month, comScore highlighted in a news release.
Online Video Views
YouTube is the driving force when it comes to video views on Google sites. Collectively they attracted 168.7 million unique viewers in September. Facebook ranked second with 91.5 million and Yahoo sites followed with 62 million. Vimeo (52.9 million) and Maker Studios (44.5 million) rounded out the top five most viewed online video properties.
Turning to ads via online video views, comScore found ads on AOL reached 40.5 percent of the U.S. population in September. BrightRoll ranked second with an online U.S. video ad penetration of 39.2 percent, while online video ads on LiveRail reached 39 percent to rank third.
Online video ads on Google sites reached 30.9 percent of the U.S. population last month. Ranking fifth was Specific Media, whose online video ads reached 28.5 percent.
Circling back to the leading YouTube video partner channels, UMG’s channel ranked second to Disney/Maker Studios’ by attracting 43.3 million unique viewers. VEVO’s YouTube channel followed with 39.9 million. Warner Music’s YouTube channel ranked fourth, attracting 38.6 million unique viewers, while SonyBMG’s ranked fifth with 36.8 million.
