Some 129.4 million Americans owned smartphones during the three-month period ending this January, up 7% since October for a market penetration of 55%, according to comScore’s latest MobiLens report. Apple topped the ranks of smartphone OEMs as its U.S. market share increased 3.5% to 37.8% of total U.S. smartphone subscribers, while Google Android was the #1 smartphone platform, garnering 52.3% of the U.S. market, according to the report.
Samsung ranked second among smartphone OEMs in the US for the latest MobiLens’ three-month period, increasing its market share 1.9%, from 19.5% in October, 2012 to 21.4% as of end January. HTC followed with a 9.7% share of U.S. smartphone subscribers ages 13+, down 1.7 percentage points.
Fourth-ranked Motorola also saw its market share shrink, garnering 8.6% of U.S. smartphone subscribers, down 1.4% since October, 2012. Fifth-ranked LG gained 0.3 U.S. smartphone market share points for the period, ending it with a 7% share of U.S. smartphone subscribers, comScore said.
Google remained atop the U.S. smartphone market share ranking for smartphone platform providers with a 52.3% share. That’s down 1.3% from 53.6% in October, however. Apple, in contrast, gained 3.5 market share points for the three-month period, capturing 37.8% of the U.S. market.
In the wake of the two dominant smartphone platform providers, BlackBerry, Microsoft and Symbian all lost market share from November to January, according to comScore MobiLens data.
BlackBerry dropped 1.9% market share points, ending the period with 5.9% of U.S. smartphone subscribers. Microsoft and Symbian both experienced slight losses of 0.1%, with fourth-ranked Microsoft ending the period with a 3.1% market share and Symbian a 0.5% share of U.S. smartphone subscribers.
One thought on “Report: U.S. Smartphone Penetration Reaches 55%”
Obviously enough many people in US use their smart phones for penetrating somewhere! 🙂 13th Rank in the world is not at all so bad :/