broadbandU.S. households consumed an average of 268.7 gigabytes (GB) of data in 2018, up from 201.6 GB for 2017, according to a new report about U.S. household broadband data consumption from OpenVault, a provider of data consumption and analytics software. Median usage was 145.2 GB per household in 2018, up from 103.6 GB in 2017. The increase in average consumption was 33.3% and the increase in median consumption was 40%.

Open Vault attributed the different growth rates to growing consumption across service providers’ entire subscriber bases, rather than growth only among heavy users.

U.S. Household Broadband Data Consumption
Among OpenVault’s other findings for 2018:

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  • Average usage for households with flat-rate pricing was 282.1 GB per household, which was more than 9% higher than the 258.2GB average usage for households on usage-based billing (UBB) plans.
  • The percentage of flat-rate (non-UBB) households exceeding 1 terabyte (TB) of usage was 4.82%, a full percentage point higher than the 3.81% of UBB households that exceeded the 1 TB threshold.
  • The percentage of households using 1TB or more almost doubled in 2018, rising to 4.12% of all households from 2.11% in 2017, while the percentage of households exceeding 250 GB rose to 36.4% from 28.4% during the same time frame.

“As connected devices, streaming services and broadband speeds increase, service providers need an alternative to infrastructure upgrades that would enable them to keep up with demand,” said Josh Barstow, Open Vault executive vice president of corporate strategy and business development, in a prepared statement about the U.S. household broadband data consumption research. “Our analysis makes it clear that usage-based billing is among the most effective tools the industry has in managing consumption and reducing the need for massive capital expenditures.”

Image courtesy of flickr user Sean MacEntee.

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