Tablets and smartphones have quickly become a popular way to watch online movies and TV shows, and both types of mobile devices tablets are increasingly functioning “as personal interaction devices for video-centric social networking applications,” according to an In-Stat research report.
“Tablets, in particular, have become a primary video device, both inside and outside the home,” said In-Stat research director Keith Nissen.
“By 2015, our research projects that 65% of the US population will own a smartphone and/or tablet. As these devices become a center-point for video engagement and consumption, content providers, device manufacturers, and operators need to support a multiscreen usage model that reflects social interaction, screen interaction, personalization, and mobility.”
Other findings included in In-Stat’s, “Q2 ’11 US Multiscreen Video Database,” include:
- Frequent mobile video users will more than triple over the next five years.
- Nearly 50% of 18- to 24-year old smartphone/tablet owners frequently social network about TV programs currently being viewed.
- 86% of smartphone/tablet users will view video on their mobile devices.
- Nearly 60% of smartphone/tablet owners will also be viewing OTT (over-the-top) video at home.
- The average Apple household will have four Apple devices, while the average Google Android household will have at least two Android devices.