FTTHGigabit Internet access has become a key trend in the broadband industry, thanks in large part to Google. With their Google Fiber initiative, Google acted as a catalyst for a burgeoning movement and clearly has raised the visibility of Gigabit services like probably no other company could.  Multiple Gigabit networks from a variety of service providers are now operating, with many more in the planning stages. Indeed we have entered a new phase of broadband access, being driven by the march towards Gigabit services.

Local ISPs from large tier 1 carriers like AT&T to small rural independent tier 3 telcos and a host of municipally owned networks are now launching Gigabit services. Cable MSOs are also getting in on the Gigabit movement. Cox has announced an ambitious Gigabit plan and some smaller MSOs have already launched services. Some, like AT&T, will compete directly with Google. Those that will can take some solace in recent research findings regarding Gigabit access.

In a nationwide survey, U.S. Internet subscribers revealed a preference to receive Gigabit services from their local ISP (telco, cable, etc.) over Google. This finding is among many other key data points revealed in a new soon to be published research report by Pivot Group and Telecompetitor, GigaWhat? U.S. Broadband Awareness, Needs and Perceptions Study 2014. Key findings of this research will be revealed at the upcoming BroadbandVision show, taking place October 1-3 at Caesers Palace in Las Vegas.

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“Gigabit services are capturing the imagination of the broadband industry,” said Dave Nieuwstraten, president of Pivot Group. “This study offers great insight into consumer awareness and perception around this emerging trend, revealing a very interesting perspective that will be important for the broadband industry to understand.”

Key findings from this research study will be presented by Nieuwstraten at 8:00a PT on Friday October 3rd in the Palace I-II Ballroom of Caesers Palace in Las Vegas. For more information on the GigaWhat? U.S. Broadband Awareness, Needs and Perceptions Study 2014 report and BroadbandVision contact us at broadbandvision@telecompetitor.com.

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