Online video viewing on tablets, mobile devices and connected TVs nearly doubled quarter over quarter in 4Q 2011. Google TV video views rose 91% and video views as well as hours watched increased markedly among both iPhone and Android smartphone users, according to Ooyala’s Q4 2011 Video Index report.
Ooyala’s quarterly Video Index reports provide insight on the online video viewing habits and preferences of some 100 million unique monthly users spanning the Web, smartphones, tablets, social networks and connected TVs.
Also among the report’s highlights are the following:
- Ooyala forecasts annual growth in tablets’ share of video views to be 528%, that for mobile devices to be 376%, and that for CTV&GC to be 384%.
- Apple iOS devices’ share of growth in mobile video views finished 2011 up 156%, while the corresponding figure for Android smartphones and tablets was 61%
- Facebook users on average share ten times more video than Twitter users
- Video plays on Google TV grew 91% in Q4 2011 over Q3 2011
- Tablet viewers continue to be far more engaged than desktop viewers – they were 45% more likely to complete at least 75% of videos played, a reliable measure of engagement
“While people are still watching much more traditional TV than streaming video, our data shows we’re on a clear and irreversible course toward an IP-delivered future,” stated Bismarck Lepe, Ooyala co-founder and president of products, in a press release. “The dramatically increased engagement with IP-delivered video creates opportunities on a massive scale for publishers and brand marketers.”
“For example, looking at non-desktop video views, Q4 was the second straight quarter of nearly one hundred percent growth. The Video Index also shows people are far more engaged on tablets, which are closer to TVs than they are to smartphones when it comes to viewing behavior.”
