Smart Home

The majority of U.S. households (85%) feel that their current internet service meets their needs, even though the connection is being called upon to do more, according to new research from Hub Entertainment Research. 

Over half of homes (55%) now have smart home devices, compared with 51% in 2023, the researchers found.

That finding is in keeping with similar research from Parks Associates that found that the percentage of homes that own one to three smart devices was rising.

Internet Service Must Meet Growing Needs

According to the new Hub Entertainment research, nearly 80% of households now have smart TVs, up from 70% in 2021. And 62% of households stream weekly on a smart TV (up from 47% in 2021).

Smart doorbell adoption rates have grown from 26% of households in 2023 to 31% today.

Not surprisingly, considering the growth in connected devices and connected device usage, the percentage of consumers that consider their households to be “heavy” internet users rose from 35% to 39% since 2022, the researchers found.

There were a few types of smart home devices that didn’t see strong growth, however.

Streaming media player ownership is at 56%, but growth is slowing as smart TVs offer an all-in-one solution. And the smart speaker category has shown “no significant growth” since 2022. Hub theorized that smart speakers are only being used for music, suggesting that “the vision of integrated smart home devices linked by a smart speaker may be a ways off.”

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2 thoughts on “Report: Households Say Internet Service Meets Their Needs, Despite New Demands

  1. Even though speeds have been developed into the gigabits the cost is not really affordable to most consumers.
    Also, there is plenty of REDLINING where one competitor fleeces consumers and if there is even a second competitor’s deployment, neither is interested in either upgrading from decades old technology or offering better pricing/service terms. At worst, it’s a violation of many states’ public service commissions’ laws/rules for incumbent isps.

  2. I’d love to see what the actual cohort size was and who ran the study to make the 85% claim made by this author. I find it highly dubious that they can’t link out to the study or post who had it made.

    Data ambiguity aside the lack of competition in US Internet monopolies and cost of those services linked to monopoly stifles innovation or rollout.

    Maybe this author would enjoy looking into why ISPs fight against competition from other providers and create an update.

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