Set-top boxes from the likes of Apple, Google and Roku are the fourth-most popular means of streaming OTT video in homes, according to OTT video set top box market share research from comScore. The OTT STBs ranked behind the ¨Big 3¨ – desktops, smartphones and tablets – and in front of Smart TVs, gaming consoles and Blu-ray players for video streaming, researchers said.
Four in 10 households (39 percent) surveyed reported using set top boxes from companies such as Apple TV, Chromecast and Roku to stream video OTT. Nearly all respondents – 97 percent – reported using desktop computers, 9 in 10 (91 percent) said they use smartphones, and 7 in 10 (71 percent) referenced tablets, comScore highlights in a press release.
Gaming consoles (32 percent), Smart TVs (16%) and Blu-ray players (8 percent) ranked fifth, sixth and seventh respectively, according to data gleaned from comScore’s Total Home Panel, which employs proprietary technology to track all Internet media consumption in homes.
OTT Video Set Top Box Market Share
Collectively, Roku STBs, Apple TV and Chromecast devices hold an 80 percent OTT video set top box market share. Roku devices are the most common OTT streaming media devices found in households with a 49 percent market share. Roku is more than holding its own against much larger competitors, comScore notes.
Google’s Chromecast ranks second in OTT video set top box market share at 22 percent, while Amazon Fire TV recently moved up to rank third with 16 percent. Apple TV has a 12 percent share of the market, according to comScore.
While predominantly used to stream OTT video, devices such as Apple TV, Chromecast and Roku STBs also enable users to surf the Web and stream music, comScore points out.