The mobile technology focal point for large-scale, enterprise businesses is shifting from the devices themselves to mobile apps, according to the “Good Technology Mobility Index Report Q2 2014.” Analyzing data from over 5,000 of its diverse base of customers, Good Technology found the total number of enterprise app activations continued to grow at double-digit rates, rising 20 percent quarterly in 2Q.
Among these customer-built mobile apps, Good Technology’s 2Q study revealed “significant growth” in activations of secure instant messaging (IM), customer relationship management (CRM) and business intelligence (BI) apps.
Good Technology’s 2Q Mobility Index Report reveals that customers across its user base are increasingly looking to apps to leverage the competitive advantages mobile technology can afford.
As Forrester Research recently highlighted, “In the very near future, technology management professionals must provide access to a host of corporate applications such as CRM, BPM, and HR. This is already evident, as we see more spending shift to software for mobile applications and middleware as well as the necessary management solutions to provision and manage mobile applications. At the end of the day, we may talk about mobile devices, but in reality it’s all about the apps.”
Good Technology also found evidence of a shift in the mobile OS landscape, with Android apps gaining four percentage of “mind share” from iOS and accounting for 12 percent of total app activations. Android device activations also rose in 2Q, rising five percentage points to account for 32 percent of total mobile device activations.
Other report highlights include:
- The gap seen in previous quarters in the number of tablet app activations versus smartphone activations significantly closed in Q2, coming in at 58 percent and 42 percent respectively;
- Government and public sector recorded an increase of five percentage points in total iPad activations.
Commenting on the report’s findings, Good Technology chairman and CEO Christy Wyatt stated, “It’s more apparent than ever that enterprise mobility is disrupting legacy desktop environments. They’ve recognized that mobile access to other key apps beyond email is critical in driving higher productivity, intelligence and even closing deals.”
