Apple continued to top the ranks of the world’s smartphone manufacturers and Google’s Android continued as the #1 smartphone platform during the three month period ending March, according to the latest from the comScore MobiLens market research service. Apple smartphones accounted for 39% of OEM market share while Android captured a 52% platform market share.
Smartphone penetration in the U.S. mobile market reached 58% as 136.7 million people owned smartphones on average during the three-month period, up 9% since December. Apple’s 39% OEM market share was a 2.7% gain since December. Samsung ranked second with a 21.7% share of the global OEM smartphone market, up 0.7% during the first three months of 2013. HTC followed in third with a 9% market share, with Motorola (8.5%) and LG (6.8%) following.
Google Android’s 52% average market share (71.1 million subscribers) was down 1.4% from December, while second-ranked Apple’s iOS gained 2.7% for a 39% share of smartphone platforms. BlackBerry ranked third with 5.2%, down 1.2%, with Microsoft ranking fourth with a 3% market share, up 0.1%. Fifth-ranked Symbian captured 0.5% of the smartphone platform market, also down 0.1% since December.
