Americans spend more time on smartphones each day than people in 11 other countries, according to new market research from Informate Mobile Intelligence.
Americans are spending an average of 4.7 hours on smartphones daily, according to Informate’s new monthly International Smartphone Mobility Report. At the other end of the spectrum, smartphone users in Brazil, Argentina and Mexico spend the least amount of time on their smartphones of 12 countries studied — less than two hours per day on average.
Not surprisingly Americans are also using their smartphones more heavily than most. The average American’s monthly data consumption comes in at 20 gigabytes (GBs) including cellular and Wi-Fi data usage, according to Informate. Indonesians consume the least amount of smartphone data on average at 3 GBs per month.
Mobile App Usage
Gathering data on mobile app usage, Informate found that Google represented at least six of the top ten apps across all 12 markets surveyed. The remaining top ten spots are occupied by Facebook, including FB Messenger, WhatsApp and Instagram.
Turning to entertainment, Informate found that video and media player apps had higher market penetration than radio and TV apps. Video app usage was highest in Mexico, while music app usage was highest in India.
“Smartphones are becoming the primary screen for consumers here in the U.S. and around the world,” Informate CEO Will Hodgman was quoted in a news release.
Informate’s inaugural International Smartphone Mobility Report spans 12 countries, including India, Indonesia, Malaysia, the Philippines, South Africa, Brazil, Mexico, Argentina, Thailand, Turkey and Qatar, as well as the U.S. Informate expects to expand coverage to more than 25 developed and developing countries by the end of the year, including the U.K., France, Germany, China, South Korea and Japan among others.
