A large majority of Americans buying mobile apps – 77% – have concerns that would prevent them from making a purchase, and developers aren’t doing enough to ensure that those apps that do make it to market deliver a high quality end user experience, according to two surveys commissioned by cloud and mobile testing solutions provider Soasta.
Mobile app consumer and developer market research conducted by Harris Interactive and uSamp revealed that US mobile app buyers want higher quality apps while developers are clamoring for “cost-effective, efficient and easy-to-use software to aid in the mobile app testing process,” according to a Soasta press release.
Topping the list of concerns on mobile app buyers’ minds, Harris Interactive found:
- 58% cited “bugs”;
- 57% cited “crashes”;
- 48% performance;
- 32% speed;
- 30% “app does not respond to gestures or swipes; and
- another 10% said they had other concerns.
Polling mobile app developers for Soasta, uSamp found that the primary reasons they are not testing apps include:
- Cost (51%)
- Time (51%)
- Absence of a good Freemium solution (36%)
- Hard to learn testing software (33%)
- Lack of testing skills at their companies (20%)
Among smartphone owners, researchers found that 66% of men as compared to 58% of women were more likely to express apprehensions when purchasing a mobile app. In addition, Millennial smartphone owners (age 18-34) were more likely than those 55+ “to have concerns that would prevent them from buying an app – 76% v. 48%, respectively.”
Men were also more likely than women to be concerned with speed – 30% v. 21%, respectively. Highlighting regional differences mobile app consumers “in the Northeast (46%) and West (44%) regions were statistically more likely than in the Midwest and South (33% and 35%, respectively) to be concerned with performance,” according to Soasta.
“User experience is top of the agenda in mobile today, and by taking an automated cloud-based testing approach and understanding your audience better with real user monitoring, developers can make sure their apps are ready for prime time,” Soasta CEO Tom Lounibos commented.
Image courtesy of flickr user Ifuturistics.