High-definition television (HDTV) sets are present in 75% of U.S. households, up from 23% five years ago according to Leichtman Research Group’s (LRG) 1Q 2013 Research Notes. Fifty-two percent of U.S. households have adopted HDTV over the past five years, according to LRG’s latest report.
The percentage of U.S. households with more than one HDTV set has also risen significantly, LRG researchers found: 38% now have multiple HDTVs in the home as compared to 26% two years ago and 5% five years ago. Moreover, 51% of HDTV households have more than one HDTV set.
Overall, some 59% of all TV sets in HD households are HDTVs, according to LRG’s February 8, 2013 Broadcasting & Cable report.
Other key takeaways from LRG’s 1Q 2013 Research Notes include:
- 84% with annual household incomes over $50,000 have an HDTV compared to 73% with household incomes of $30,000-$50,000, and 56% with household incomes under $30,000
- Among those getting HD programming from a cable, satellite, or Telco TV provider, the perceived mean number of channels of HD programming is 77 – up from 63 two years ago, and 29 five years ago
- About 6% of all US households currently have an HDTV set that is 3D-capable – 41% of this group do not watch any content in 3D
- Overall, 47% have seen a 3D TV, or have a 3D-capable TV – compared to 24% two years ago
- 22% of all households purchased a new TV set in the past 12 months. The mean reported purchase price was $680 – about 30% less than five years ago
- 14% of all households plan to purchase a new TV set in the next 12 months – compared to 19% last year, and 17% five years ago