, a Herndon, Virginia based triple play provider, announced a dramatic increase in its , “almost doubling” its content library. RCN is also upgrading its VOD technology platform to allow new VOD choices, including HD VOD, an intuitive on-demand portal and “virtual on-demand.” The upgraded platform will be available to RCN’s digital customers in Boston, Chicago, New York, Penn. and D.C. by June.

RCN is following the lead of other multi-channel video operators who see VOD as a competitive necessity, and in some cases, an advantage. VOD is an “Achilles heel” for DBS providers, because their satellite technology prevents a two way interactive session, which is required for VOD. Cable and IPTV providers are leveraging VOD for this advantage and increasingly putting emphasis on high definition VOD as a counter to satellite’s linear channel HD advantage.

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