Thirteen percent of U.S. households will have signed up for a “Quad-Play” bundle that provides fixed and mobile voice, broadband and television from a single provider by 2016, a four-fold increase from 2011 levels, according to Strategy Analytics research.
Fifty-seven percent of U.S. households today are moving along the “multiplay” road, Strategy Analytics noted, having signed up for more than one entertainment or communication service from the same provider, making the U.S. one of the “most highly bundled countries in the world.” For example, AT&T reports that 75% of their bundled subscribers select U-Verse TV in their bundle.
Despite growing Quad Play subscriptions, the voice-video-data triple play bundled service offering will remain the most popular bundle type over the next five years, Strategy Analytics says.
“Quad Play bundling has had a slow start in the U.S., but we see increased momentum over the next five years,” said Ben Piper, director of the research firm’s Multiplay Market Dynamics service and the report’s author. “Survey research we have just fielded shows that U.S. Quad Play subscribers have a much higher ‘value for money’ perception, and are significantly less likely to churn.”