PriceWaterhouseCoopers predics that 27 percent of Australians will have an IPTV service by 2016. That might not strike you as startling, except that entertainment video subscriptions historically have been much less popular in Australia than in many other markets.
Right now, IPTV is very much in its infancy in Australia, with a number of ISPs and carriers offering services but, in terms of the country’s eight million or so households, only moderate adoption.
The PwC study predicts that, over the next four years, total IPTV penetration will rise to 27 percent.
Australian households have shown fairly scant enthusiasm for subscription TV, with current penetration estimated at around 28 percent.