A partnership between Innovative Systems (IS) and regional video provider Aureon will expand video streaming options to 60+ video and broadband providers throughout the Midwest.
Based in Iowa and previously known as Iowa Network Services, Aureon provides centralized video headend services to small video and broadband providers. Aureon provides over 300 SD and HD channel feeds, including over 90 local over-the-air broadcast channels.
By adding IS’s Adaptive Bit Rate (ABR) and HTTP Live Streaming (HLS) solutions, service providers on Aureon’s platform can add live streaming options. This opens the door to an app based video delivery solution utilizing bring-your-own-device (BYOD) options like a Roku box.
“This capability will allow service providers with existing IPTV or CATV networks to augment ABR HLS devices to allow self-care customer installs for additional TVs in their homes without STB installs or rentals fees,” Innovative Systems VP of Video and Voice Products Jerry Weber told Telecompetitor in an interview. “This also allows new customers to bring-your-own-device (BYOD) and remove the need for STB investments by the service provider.”
Video Streaming Options
Traditional video providers are adapting and looking to meet customer demands for an evolving video experience. That can mean cutting the tether to traditional STBs and expanding where, how, and when customers can consume video.
The adoption of OTT and the entrance of vMVPDs like YouTube TV give subscribers more video streaming options and challenge traditional video providers to adapt to meet these changing expectations.
According to Weber, Aureon is currently beta testing the new Aureon ABR/HLS solution. In addition to providing a centralized video feed to 60+ providers, Aureon also offers 24/7 video NOC support and optional end-customer video tech support.