Though extremely popular with online gamers, virtual reality (VR) headsets are having a hard time gaining traction, with only 8 % of US. broadband households owning one, according to new VR adoption research from Parks Associates.

The research also showed that one-quarter of U.S. broadband households are familiar with VR headsets. Of these households, more than half (54%) use their headset or would use it for gaming.

Major challenges for VR providers are content quality and availability. More than half (55%) of VR headset owners said content for their devices has remained the same since they bought their headsets, while a small amount (3% believe) it has gotten worse. Content developers are challenged by high costs, the demand for interactivity and limits on content length, according to Parks Associates.

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Mobile headsets score even lower, because while they are capable of playing most non-gaming content they often cannot play premium games. So for gamers, PC-based and game console-based systems are the primary VR headset option, though standalone VR headsets are promoted as cost savers.

“Sixty-two percent of US broadband households play video games, and while gamers are a passionate market segment, they can be limited in scope, which has stalled the adoption of VR to a wider audience,” said Billy Nayden, Parks Associates research analyst, in a prepared statement. “There has been some notable video content developed for VR, such as Alejandro G. Iñárritu’s short video experience Carne y Arena, which won an Oscar, but overall lack of quality, non-gaming content is inhibiting broader adoption.”

Nayden continued: “The aim of standalone VR headsets is to offer much of the same premium content as game console or PC-based headsets, without the need for additional hardware like a gaming console or high-powered PC. This technology drastically reduces the cost for consumers, while providing a more premium experience than smartphone-based systems.”

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