smart home thermostatA single smart home device isn’t enough for about 1 in 6 of U.S. broadband households, according to new smart device research from Parks Associates. The research firm found that 16% of U.S. broadband households have two or more smart home devices, and that nearly half of smart thermostats bought in 2017 were upgrades to older models, with 16% of smart thermostats purchased through HVAC dealers.

“The buyer journey for smart home households is important to study and understand, as we see one purchase frequently leading to a second and third, with householders acquiring devices incrementally rather than all at once,” said Brad Russell, Parks Associates research director, connected homes, in a prepared statement about the smart device research. “For smart thermostats, a household that buys this device frequently moves on to a smart speaker with a personal assistant as their second or third smart home purchase.”

Among the report’s other smart home devices data points:

  • More than one quarter (26%) of U.S. broadband households own at least one smart home device.
  • More than one fifth (22%) of U.S. broadband households bought a smart home device over the past year.
  • Thirteen percent of U.S. broadband households own a smart thermostat.

“As the smart home industry attempts to cross the chasm — moving from adoption among early adopters to the early majority — brands in the space fervently seek to understand the value propositions that drive product adoption and how to improve perceived product value,” said Patrice Samuels, senior analyst for Parks, in a prepared statement. “Understanding the buyer journey is equally important for industry development.”

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