Over half of U.S. cord cutters (51.8%) canceled their pay-TV service subscriptions in 2015 and 2016, according to new market research TDG (The Diffusion Group). One-third did so last year, TDG said. TDG predicted that high prices and the growing…
Search results: “cord cutting”
YouTube TV Launches, Joins Growing Field of vMVPD Cord Cutting Options
YouTube TV officially launched yesterday in several markets including New York, Los Angeles, San Francisco Bay Area, Chicago, and Philadelphia. More markets will come soon, according to a press release. YouTube TV is the latest of many OTT cord cutting…
Report: Fixed Broadband on ‘Thin Ice’ as More People Embrace Broadband Cord Cutting
Fixed broadband is “on thin ice” in the U.S. as the mobile first generation may be fueling broadband cord cutting, according to ReportLinker. Although the majority of households still access the Internet via fixed connections (cable, telco, fiber, etc.), nearly…
Video Cord Cutting Survey Finds 17% of U.S. Households Without Pay-TV
Seventeen percent of respondents to a new TiVo video cord cutting survey reported not having a pay-TV service at home. The results were published today in TiVo’s “Q4 2016 Video Trends Report.” Among the 17%, just shy of 1 in…
Ovum: Triple Cord Cutting Threat Looms Over U.S. Telcos
Americans aren’t only ¨cutting the cord¨ on traditional pay-TV services; they’re canceling fixed broadband and voice subscriptions as well, according to new market research from Ovum. The triple cord cutting threat looms large and clouds the outlook for incumbent service…
Video Cord Cutting Data: TelcoTV Losses Contribute to Record Declines for Pay-TV
Market research highlighting cord cutting data from SNL Kagan reveals the number of subscribers to cable, direct broadcast satellite (DBS) and telco multichannel video services (telcoTV) dropped by 430,000 in 3Q’16. Results are a bit worse than they were for…
Video Cord Cutting Survey: 25% of U.S. TV Households Forgo Pay-TV
U.S. TV households are increasingly relying on over-the-air broadcast TV and over-the-top (OTT) Internet video services, according to a video cord cutting survey from GfK. No less than one-quarter have chosen to forgo cable or satellite pay-TV services. According to…
Cord Cutting in Rural Markets: Less of a Threat?
Cord cutting in rural markets may not pose as much of a threat to video operators as it does in urban markets, according to research findings about cord cutting behavior. Jerry Weber, vice president of voice and video products for…
Study: Cord Cutting in Rural Markets Has Less Appeal
Cord cutting in rural markets is not happening as quickly as in urban and suburban areas, and rural residents aren’t dissatisfied with, or cutting the cord on their pay-TV services for the same reasons, according to a new rural video…
Cord Cutting Stats: ESPN Reveals Interesting Numbers
There is considerable debate these days regarding the true nature of video cord cutting. Are enough existing video subscribers cancelling their traditional pay-TV package in favor of other emerging OTT/streaming options to alter the video landscape? Or is it just…
TDG Finds Decreased Interest in Video Cord Cutting
The percentage of adult broadband users ¨moderately¨ or ¨highly likely¨ to ¨cut the cord¨ on pay-TV services dropped nearly 20 percent between early 2014 and 2015, The Diffiusion Group (TDG) highlights in its latest market research report. The rising trend…
