According to J.D. Power’s latest U.S. Wireless Contract Regional Customer Satisfaction Index, 27% of current wireless subscribers have replaced their landline with their wireless phone. Of those 27%, 61% have completely disconnected their home landline service. “Wireless service has truly improved to the point where quality and performance are no longer barriers in the decision-making process around switching to exclusive wireless service usage,” says Kirk Parsons, senior director of wireless services at J.D. Power and Associates. It’s important to recognize that these findings are looking at existing wireless customers, and not the population as a whole. Nevertheless it highlights a trend that is probably beginning to sound like a broken record to many – consumers are giving up landlines for wireless. Yadda, yadda, yadda…
