OTT video streaming usage is on the rise, as is the use of connected video game consoles generally, according to data released by The Nielsen Co. yesterday. Streaming and video-on-demand (VoD) represent a larger weekly share of usage on Microsoft Xbox 360, Sony PlayStation and Nintendo Wii compared to 2010’s figures, according to an October Nielsen survey.

Streaming now accounts for a reported 14% of users’ time on Xbox 360 consoles, 15% of those using PS3, and 33% of those using Wii. Greater availability of streaming content from service providers such as Netflix, Hulu, MLB Network and ESPN3, is fueling the growth, according to the Nielsenwire blog post.

Among all game console activities, on a time share basis, playing video games online is most notable on Xbox 360 (33% of usage), DVD/Blu-Ray viewing is most notable on PlayStation (22% of usage), and offline gaming is most notable on Wii (55% of usage).

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Additional insights on gamers, console dynamics, usage and money within gaming and the broader entertainment category are to be featured in the third annual “Nielsen 360-degree Gaming Report: U.S. Market,” which is due out in early 2012. The 2010 edition can be downloaded here.

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