Optimum Communications has made a bold move in service provider price wars, introducing a fiber internet tier priced at $25 per month with a five-year lock in.
The company said it is introducing the campaign this month with video, audio, social, and out-of-home placements.
“With 25 for 5, we’re redefining what customers should expect from an internet provider,” Mike Parker, Optimum’s president of Consumer Services, said in a press release about the new fiber offering. “People want fast internet they can rely on, without surprises. This offer delivers Optimum Fiber Internet at $25 a month — no gimmicks, no short‑term promo — just reliable, high‑speed fiber internet locked in for five years.
Optimum seems to be a company in a gradual transition. It rebranded last November; previously, it was branded as Altice USA. The new identity — and the switch of its New York Stock Exchange ticker symbol from “ATUS” to “OPTU”— was aimed at creating a unified identity as a fiber broadband provider.
Optimum is expanding aggressively in New York City’s New Jersey suburbs. Last December, the company announced a $40 million expansion to Woodbridge, Clark and Linden. The press release did not provide a precise timeframe but said that service to business and consumer customers would begin this spring.
The company is also is active in Texas. Optimum, then still known as Altice, said it would invest $4.4 million to deploy fiber to service the emergency and government network in Tyler.
Service providers tend to tweak their tier structures as the service they provide expands and competition grows. Last June, Comcast’s Xfinity introduced tiers at 300 Mbps, 500 Mbps, 1 Gbps and 2 Gbps. At the time, the company said that simplicity and predictability were the drivers of the plans, which all have one- and five-year price locks .
