The new UnBig promotion Optimum is running across all its retail stores offers savings to AT&T and Verizon mobile customers or gives them a gift card, according to the company.
Visitors to the stores can show their current AT&T or Verizon bill. If store personnel can’t offer a savings by switching to Optimum’s service the customer will leave with a $150 gift card. Optimum is a Mobile Virtual Network Operator (MVNO) that runs on T-Mobile’s network.
“Wireless bills have gotten way too complicated and way too expensive,” said Optimum President of Consumer Services Mike Parker about the wireless promotion. “With UnBig Your Bill, Optimum Mobile is putting transparency and affordability front and center. Customers bring us their bill, we do the math together, and either they save with us or we give them $150. It’s that simple.”
As evidenced by the Optimum promotion, the industry is getting aggressive about mobile and home internet deals. In general, the two largest drivers are lower price and simplicity.
Earlier this month, T-Mobile’s Mint Mobile prepaid service introduced the “Unf*!” You Bills tier, which features a year of 5G-based home Internet service and unlimited wireless for $45 per month.
AT&T introduced OneConnect on the last day of March. It uses a five-minute sign-up to provide AT&T wireless and 1 Gg fiber Internet. There are three iterations of the plan, all of which come with 1 Gig home Internet: $90 Individual (one person, one wireless line, up to four total devices); $120 Duo ( two people, two wireless lines, up to eight total devices) and $225 Family (unlimited people, up to 10 voice lines, up to 20 total devices).
In March, Optimum introduced a $25 per month internet tier with a five-year lock in. The offer came several months after Altice USA said it was rebranding to Optimum Communications.
