Broadband video games-on-demand service provider OnLive announced that  come January, it will launch its “PlayPack” flat-rate plan. On the launch date, subscribers will get 24x7x365 access to more than 40 “recent, classic and indie” game titles for $9.99/month.

PlayPack complements OnLive’s PlayPass plan, which largely offers new releases for free demo, 3-day, 5-day or full purchase. As if it were needed, the new plan provides yet more evidence of how digital delivery continues to break down longstanding conventional mass market product sales and service delivery models.

OnLive uses proprietary video compression chips and a growing network of servers in the US to deliver on-demand video gaming via a broadband connection to just about any digital device. These days that includes HDTVs, portable handheld devices, as well as desktop PCs, laptops, notebooks and netbooks.

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OnLive sells an OnLive Game System for those wanting to connect to the online gaming service via their digital TVs. Priced at $99, the system comes with an OnLive Wireless Controller and the MicroConsole TV Adapter. The TV Adapter is connected directly to the TV, providing direct access to OnLive servers.

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