Arlington, Va. (July 9, 2014)—NTCA–The Rural Broadband Association this week unveiled a new advertising campaign touting rural telecommunications providers’ long and successful history of solving the challenges of distance and density in deploying networks and delivering quality, affordable services to the country’s most rural and remote communities.
The Washington, D.C.-focused advertising campaign includes digital, print and radio ads and extends through the end of the year. Ad placements began this week with digital ads in the Technology Policy section of Politico.com and a print placement in today’s issue of Politico. Additional ads will appear in Politico and on TheHill.com and Politico.com throughout the months of July and September. For a look at the first ad in the series, visit the NTCA website.
NTCA is launching the campaign to build awareness of rural broadband providers’ extraordinary efforts to deploy advanced networks that make rural markets vibrant places to live, work, raise a family and educate rural children. As solution providers and entrepreneurs serving areas long ago left behind by larger providers, rural broadband providers have been and remain singularly focused on ensuring that millions of households and businesses in the most sparsely populated pockets of the country benefit and share in the prosperity that comes with modern telecommunications technology.
“As policymakers in Washington consider who to turn to as we continue to tackle the rural broadband challenge, we want to make sure they recognize that community-based telecommunications providers have been the solution for rural America all along,” said NTCA Chief Executive Officer Shirley Bloomfield. “For decades, rural telcos have offered the most effective answer for rural communications problems by leveraging their own entrepreneurial spirit, their technical know-how, their commitment to community and federal partnerships that were effective in promoting investment. If they can continue to have access to the tools to do so, these community-based providers will remain the most effective answer to solve such problems in a broadband world.”