The National Rural Telecommunications Cooperative (NRTC) has inked a new partnership aimed at making simplified streaming TV solutions available to its members and their customers.
The offering relies on a partnership with MyBundle.TV, a company that offers products aimed at simplifying streaming for both service providers and consumers.
MyBundle.TV will be available to more than 1,500 electric and telecom companies with more than 3 million access lines aims through the partnership.
MyBundle.TV has been partnering with large and small broadband providers, with a platform that allows consumers to easily find and select streaming services. The goal is to give broadband providers an ability to offer video options through a bundled streaming platform.
“NRTC and MyBundle.TV are aligned by mission and opportunity,” Tim Bryan, NRTC’s Chief Executive Officer, said in a press release “MyBundle.TV will help our members serve their communities and provide an alternative to traditional television service. MyBundle.TV’s solutions will help our members and their communities navigate the increasingly complex and confusing world of streaming video.”
Streaming is increasingly seen as a necessary strategic option. Broadband-only and traditional video providers alike are embracing streaming as both a response to consumer demand and as a value-add for broadband service. Comcast and Charter recently partnered to develop and bring their own streaming platform to market
The NRTC partners with a variety of companies to bring technology solutions to its membership.
Most recently, in June the cooperative partnered with SilverSky, a cybersecurity firm that offers managed detection and response (MDR) services. SilverSky’s services include managed endpoint protection, multi-factor authentication, security awareness training, vulnerability assessments, penetration testing and email security.