Nordian becomes Starlink reseller, will integrate it for digital ag and other uses

Nordian announced today that it has become an authorized Starlink reseller.

The company said the move will allow original equipment manufacturers (OEMs) to integrate Nordian with Starlink directly on the production line, enabling OEMs to deliver integrated positioning and connectivity to challenging environments such as isolated fields, long-distance routes, and mining areas. These areas typically have unstable or non-existent network signals. 

According to the press release, there are important implications for digital agriculture. While machinery and other equipment is technically connected when going out into the field, companies can no longer receive critical real-time data feedback once the signal becomes unstable or non-existent. Without reliable connectivity, features already available in the machinery — such as telemetry, automation, and data analysis — are unavailable.

Billing is based on volume used rather than a fixed-allowance plans, providing cost optimization in operations with large, connected fleets, according to Nordian.

Nordian will integrate Starlink Kits into UltraLink, an embedded gateway that works with autonomous machines, robots, and industrial automation. UltraLink will unify centimeter positioning, Starlink connectivity, and fleet intelligence in a single device.

“Physical AI runs on three things: precise positioning, connectivity, and fleet intelligence. Nordian delivers all three as one solution, so OEMs can bring new technology to market dramatically faster,” said Carlos Agusti, Nordian director of sales Americas. 

“Just as the internet transformed urban dynamics in recent decades, continuous connectivity in operational environments has the potential to redefine how machines, data, and operations integrate.”

Nordian’s announcement about reselling Starlink marks another advancement in digital agriculture. 

In late March, the National Science Foundation announced a new funding opportunity for its TechAccess: the AI-Ready America initiative. The NSF plans to invest $1 million per year — for three to four years — to fund “AI-Ready Coordination Hubs” in all 50 states, and says it welcomes broadband providers as partners in the endeavor.

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