Cable and broadband industry cooperative NCTC has inked a streaming deal with streaming platform MyBundleTV. The deal will bring a simplified streaming aggregation platform to NCTC’s 700+ broadband operator members.
MyBundleTV is a streaming platform that aggregates 150 different streaming services into a simplified interface, giving consumers the ability to build their own preferred streaming package.
The new deal with NCTC is really a sign of the times, as the video experience continues to shift from the traditional linear delivered model to an internet-delivered streaming model. NCTC’s roots are in negotiating video programming rights on behalf of its members, so a deal like this is a natural evolution for the buying cooperative.
That evolution includes NCTC putting more focus on broadband business-focused deals for its members. The cooperative recently changed its name from the National Cable Television Cooperative to the National Content & Technology Cooperative.
Through the deal, NCTC members can leverage the MyBundleTV platform and toolkit for a standalone broadband-enabled streaming offer. Or the member can look to integrate it into their traditional video offering, providing complementary streaming options.
“The NCTC is very pleased to enter into a comprehensive agreement with MyBundle.TV that will bring its array of tools to all of our members nationwide,” said Lou Borrelli, CEO, NCTC in a press release.
Many traditional cable operators have struggled with the pay-TV business and are looking to evolve. Some have opted to drop video altogether and focus on broadband. Others are doing their own migration to IP-based video with a more app-based approach, which NCTC also has partner deals to help facilitate.
Regardless, streaming services like Netflix and Hulu, and a multitude of others, are a huge part of today’s video equation, and video and broadband providers alike are anxious to figure out how best to capitalize on the streaming shift.
“Between helping with winning new broadband customers, retaining current broadband customers, selling streaming services and offering a suite of streaming discovery tools to all their broadband customers, MyBundleTV can help regardless of an NCTC member’s current attitude towards video,” MyBundleTV CEO Jason Cohen told Telecompetitor when explaining the NCTC deal. “The new TV ecosystem is all about offering customers choice.”
MyBundleTV has notched several individual operator deals, claiming 115 broadband provider partners already. The streaming aggregation model is getting a little crowded too. There are solutions from companies like Roku, Comcast, and most recently Verizon, among others.
