The National Cable Television Cooperative (NCTC) now offers video provider members a new option in over-the-top (OTT) video through a deal with Philo, providers of an OTT video offering originally launched in the college market.
A Philo spokesperson declined to state whether NCTC’s members would get an upfront fee or recurring monthly revenue on sales of the offering, which sells for $16 a month and includes more than 40 channels traditionally available through traditional cable platforms.
Channels available through Philo include A&E, AMC, Comedy Central, Food Network, HGTV, ID, Lifetime, MTV, OWN, Tastemade, WE TV and others.
NCTC is a non-profit buying group for the organization’s 750 video and broadband provider members that collectively serve eight million TV viewers, according to a press release.
NCTC Philo Deal
The Philo TV offering originally launched late last year. According to a press release, the Philo offering includes:
- The ability to watch on up to three different devices at the same time
- An unlimited 30-day DVR
- A “deep” on-demand library
- The ability to pause any live channel, start programs from the beginning and watch programs that have aired in the past three days
- A “streamlined” interface that includes intelligent search
According to the Philo spokesperson, the NCTC deal is Philo’s first partnership of this kind. She noted, however, that “we are working with a number of cable operators to bring value-add products to their internet-only and cord cutting subscribers.”
Philo was named after electronic television inventor Philo Farnsworth. Investors include content providers such as A+E, AMC, CBC New Media Group, Discovery, Home Box Office and Viacom, along with Mark Cuban’s Radical Investments and others.