Lady on mobile phone outside

Service providers that are members of buying group National Content & Technology Cooperative will have a new option for offering mobile service as the result of a new deal between NCTC and software-as-a-service (SaaS) provider Reach.

The partners aim to offer NCTC members the option of quickly and easily establishing themselves as mobile virtual network operators (MVNOs) via the Reach platform.

The partners did not reveal which wireless carrier’s network will underlie the offering. But according to a a press release, the carrier will be announced in “the coming weeks.”

Among the modules offered by the Reach platform are billing, service provisioning, customer self-service and agent interfaces.

Under the agreement, NCTC members will be able to:

  • Choose from three onboarding options.
  • Bundle broadband service with mobile.
  • Have their own app in the Google Play/App Store where their customers can sign up, activate and manage their plans.
  • Receive real-time analytics to their mobile product offerings and gauge conversion, purchase-to-activation ratio, churn rates, promotions, influencer campaigns and other metrics.
  • Select custom onboarding experiences including personalization of 200+ touchpoints throughout the mobile customer lifecycle.

“We have successfully crafted a deal that works for all NCTC members, and through this process, our new partner Reach has been thorough and responsive to meet our unique needs,” NCTC CEO Lou Borrelli said in an interview. 

According to today’s press release, NCTC has almost 700 members that, together, offer services to about one-third of households in North American and U.S. territories.

Today’s news makes good on plans that Borelli told Telecompetitor about last year. In June, Borelli said he planned to offer an MVNO option to NCTC members.

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