A short blurb in the Crain’s Detroit Business reveals that AT&T is using ‘tupperware’ type parties to showcase U-verse in customer’s homes. The parties consist of 8-10 people invited into a new U-verse customer’s home to showcase the new video product. Proof positive that good old word of mouth marketing still thrives in a world of marketing message bombardment, which now occurs across any and all platforms. U-verse parties are an old school form of viral marketing, now made so popular through the Internet. AT&T (and all telco entrants for that matter) knows they need to use both old school and new school marketing techniques to break the stranglehold of cable and DBS on the pay-TV marketplace.
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