Telecompetitor Arches

Move Over Tupperware, U-Verse is New Reason to Party

A short blurb in the Crain’s Detroit Business reveals that is using ‘tupperware’ type parties to showcase in customer’s homes. The parties consist of 8-10 people invited into a new U-verse customer’s home to showcase the new video product. Proof positive that good old word of mouth marketing still thrives in a world of marketing message bombardment, which now occurs across any and all platforms. U-verse parties are an old school form of viral marketing, now made so popular through the Internet. AT&T (and all telco entrants for that matter) knows they need to use both old school and new school marketing techniques to break the stranglehold of cable and DBS on the pay-TV marketplace.

SIMILAR STORIES

Outside Computer
AT&T and Helium Network to Partner for Roaming Wi-Fi Access
Learn more about this post
Cruise Ship
AT&T and WMS Announce a Plan for Simplified Connectivity on the Water
Learn more about this post
Satellite
AST SpaceMobile and AT&T Get FCC OK to Test Direct-to-Satellite Cellular on FirstNet
Learn more about this post