By 2015, more U.S. Internet users will access the Internet through mobile devices than through PCs or other wireline devices, IDC now predicts.
That’s the broadband parallel to what has happened with voice services, where mobile voice for many users is the predominant and preferred way to use voice, while for many others represents the only way to use voice.
It would be stretching matters to say that fixed network services will not matter. Clearly fixed networks will be strategic for very-high-bandwidth applications and a substantial amount of voice traffic. But the shift of the entire telecom business to a mobile foundation is hard to miss.
The number of mobile Internet users will grow by a compound annual growth rate of 16.6 percent between 2010 and 2015.
Worldwide, the total number of Internet user will grow from 2 billion in 2010 to 2.7 billion in 2015, when 40 percent of the world’s population will have access to its vast resources.
Global business-to-consumer e-commerce spending will grow from $708 billion in 2010 to $1,285 billion in 2015 at a CAGR of 12.7 percent.
Worldwide online advertising will increase from $70 billion in 2010 to $138 billion in 2015, with its share of total advertising across all media growing from 12 percent to 18 percent.