Moolah Wireless, a mobile virtual network operator (MVNO) using AT&T’s network based in Atlanta, is launching nationwide this month. Its first expansion markets are in the South and Midwest.
The Moolah M1 phone and connectivity will be available through convenience stores. Subscribers will get same-day service. The no-contract prepaid plans start at $14 per month.
Retailers nationwide will get turnkey kiosks, training, and marketing for Moolah Wireless products. They will earn a commission for every activation. The first three groups partnering with Moolah Wireless are the Sunbelt Merchant Group, the Lone Star Business Association and the Horizon Retail Association.
Moolah Wireless said its nationwide rollout will accelerate in 2026.
“This isn’t just about phones — it’s about creating a new category of community-driven connectivity,” Moolah Wireless Founder and CEO Vernell Woods said in a press release about the nationwide expansion. “We’re bridging the gap between affordability and innovation in a way that gives consumers more choice and retailers more opportunity.”
The Moolah M1 is a 6.75” HD+ display. It features a 5000mAh capacity battery designed for full-day performance and the Android-based Moolah OS, which comes outfitted with earning and security features, according to Moolah.
Companies are paying a lot of attention to the value segment of the market.
In early September, for instance, SmartLess Mobile introduced “The Perfect Ten,” a wireless plan offering 10 gigabytes of high-speed data for $10 per month, including unlimited talk and text messaging.
Earlier this week, Tracfone, which had been mobile-only, partnered with Target and Verizon on Tracfone Home Internet. The service will be exclusively offered at Target stores and on the Target.com website. Verizon owns Tracfone.
In April, GlobalData released research suggesting that Spectrum Mobile, Optimum Mobile, and Xfinity Mobile are using cable infrastructure from organizations to which they are related to become MVNOs.
