Consumers answer just over half (52%) of the calls received on their mobile phones, according to new mobile phone call research from Hiya, a provider of spam protection technology. Hiya postulated that the low figure was due to the high amount of robocalls.
Last week, we reported that robocalls were more intrusive than ever in 2018, jumping a whopping 56.8% over the previous year, according to a new robocall report from robocall blocking provider YouMail. Robocalls totaled 47.8 billion, researchers said.
In its research, Hiya said that when calls come from an unidentified number, more than three in four (76%) calls going unanswered. Surprisingly, though, 9% of calls that have been identified as spam are picked up.
Mobile Phone Call Research
Other highlights of Hiya’s mobile phone call research:
- On average, people make and receive a combined total of 215 calls per month
- Of those 215 total calls, 114 are calls received and 101 are calls made
- Of calls received, 61 are from numbers “not saved to contacts”
- 52% of all calls received are answered
- 70% of calling numbers that are “saved in contacts” are answered
- 53% of calls identified with a business name are answered
- 24% of unidentified calls are answered
“As our phones continue to be inundated by robocalls, many people no longer want to pick up the phone at all. However, that leads to us missing important calls, such as those from our doctor, our child’s school, the bank, and others,” said Alex Algard, CEO of Hiya, in a prepared statement.