, a MSO serving North and South Dakota, is upgrading their network with Nortel metro Ethernet optical equipment to provide bandwidth intense applications like VOD. “Consumers want more bandwidth, digital voice service, and innovative video programming like VOD and high definition television,” said Jon Pederson, vice president of Technology, Midcontinent Communications.

Midcontinent’s upgrade strategy illustrates the evolving competitive landscape in communities of all sizes. By upgrading their network, Midcontinent is positioning themselves to effectively compete with triple play offerings from their Dakota based telco competitors, who are also busily upgrading their own networks. The end result will be a hyper competitive marketplace in communities large and small throughout the Dakotas region.

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