Verizon is slowly making their way through New York City and meeting their cable competitors head on. Time Warner Cable and Cablevision share various parts of New York City and its 8 million potential subscribers. Cablevision has more experience in battling Verizon, having tangled with them in various New York suburbs. They’re meeting the FiOS challenge quite nicely. It will be interesting to see if they can repeat their suburban success in the city. Bloomberg News highlights this pitched battle in a revealing article. Verizon is using a variety of marketing tactics to build market share, including barbeques in New York’s boroughs and potato chip and soda parties in Manhattan skyscraper lobbies. On a good night, they’re getting 30 subscribers a building to churn over to FiOS. Well, at least until DOCSIS 3.0 shows up anyway.
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