HDTV PlansThe percentage of American households outfitted with HDTVs has increased substantially over the past five years: 77% have at least one and 46% have multiple HDTVs, according to a report from the Leichtman Research Group (LRG). That compares to 34% and 11%, respectively, five years ago.

Some 72% of TV sets used in HD households are HDTVs. The percentage of HDTVs overall is 59%, up from 34% in 2010, 18% in 2008, and 3% in 2004, according to LRG’s, “HDTV XI” report.

Based on a survey of 1,231 households across the U.S., other key findings in LRG’s eleventh annual HDTV study include:

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  • 88% of households with annual incomes over $50,000 have an HDTV — compared to 68% with household incomes under $50,000
  • Among those getting HD programming from a cable, satellite, or Telco provider, the perceived mean number of channels of HD programming is 82 — up from 42 five years ago
  • 30% of adults have heard of 4K Ultra HDTV, and about one-third of this group has seen a 4K Ultra HDTV
  • 28% of those who have seen a 4K Ultra HDTV are very interested in getting it, while 15% of all who have heard of 4K HDTV are very interested in getting it
  • 14% of households have a Smart TV set that is connected to the Internet, including 3% of households that have more than one connected Smart TV set — connected Smart TVs account for about 7% of all television sets used in U.S. households
  • 22% of all households purchased a TV set in the past 12 months — an annual level that has been fairly consistent for the past decade

“At the same time that consumers are acquiring an increasing number of devices that allow them to watch video anywhere and anytime, television sets in the home are getting bigger and better,” LRG president and principal analyst Bruce Leichtman was quoted in a press release. “Nearly 60% of TV sets used in U.S. households are now HD sets, up from less than 20% just five years ago.”

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