Twenty-one percent of viewers 13-54 surveyed by market researchers at Knowledge Networks are using video game consoles for on-demand access to TV programs and movies at least once a month. That includes viewing DVDs and Blu-ray discs, as well as using the system’s Internet connection to access OTT video content.

Skewed highly to the younger end of the spectrum of 1,005 individuals aged 13-54 surveyed, the use of video game systems to access video content may be a harbinger of growing demand for other ‘over-the-top’ devices, according to the news release.

That said, watching DVDs remains by far the most popular alternative to TV for watching video content among Americans despite pressures from other newer formats, according to the Knowledge Networks’ “Over-the-Top TV: A Complete Video Landscape,” which offers “an in-depth look at how consumers are accessing 23 types of TV and movie content outside of standard ‘live’ TV viewing.” DVDs are being used by 62% of viewers 13-54 at least once a month to watch TV programming or movies. Viewing via DVR and streaming via Internet each followed with usage about half as much.

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“Digital delivery of TV and movie content is clearly growing in popularity – especially among young people – but most actual viewing still happens via more traditional formats,” David Tice, vice president and group account director, was quoted as saying. “The challenge to stakeholders in this space is to move into new digital formats while still leveraging existing technologies; video game systems are proving to be an important transitional device in this space.”

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