Owatonna, Minnesota — September 17, 2019 — To bolster their fiber network, and position themselves as a true player in a competitive communications market, the leadership at Jaguar Communications selected Innovative Systems as their new video middleware vendor. According to Marketing Director Jake Ward, choosing Innovative’s Multi-Generation TV solution more than levels the playing field for this south-central Minnesota video provider. Jaguar’s video product was always the tag along product to their fast, reliable broadband, creating a challenge for them when competing with some pretty heavy hitters in the bundled communications space.
Jaguar’s bread and butter over the years has been rural and sub-rural markets, so having a nimble
video solution that can deliver traditional video now, and app-based video down the road is the right fit
for their company. Founded in 1999 by a group of private individuals, Jaguar has really focused on
hiring like-minded personal that strive for giving customers the best technology available. The other
objective that drives Jaguar is to continually look for expansion opportunities. Along with this growth
mission comes the likelihood of competition, and this is what motivates the company to offer services
that will meet or exceed that of their competitors.
Since their conversion to the new video experience, existing customers have confessed that they were
going to drop Jaguar service had it not been for the upgrade. Ward also commented how the video
upgrade served as an energizer for the CSRs and sales team, with features like Restart TV and the
Weather and What’s Hot Apps.
Transparency Was Key in Conversion
Ward said during the transition process, they converted close to eight thousand customers in three
months, and they didn’t lose one customer. When asked how they were so successful with such an
aggressive roll-out, the Jaguar team said their letter to customers and the website were key
components. The tone of the communications really struck home, telling customers that the legacy
video experience was no longer acceptable, and that they were getting something new that they would
really enjoy using.
