broadbandvisionThe strategy of integrating OTT content into a traditional channel line-up for video service providers is an emerging application that is gaining traction. One such video provider, Atlantic Broadband of Quincy, Mass is an early adopter of the practice, having recently integrated a Netflix channel into their TiVo platform.

Atlantic Broadband chief marketing and strategy officer David Isenberg shared Atlantic Broadband’s experience with this application at last week’s BroadbandVision show. In the embedded video interview, Isenberg offers great insight into this strategy, citing it as the “beginning of the BroadbandTV era,” with some very encouraging early results.