Looks like and are hoping to step up the pace for by bringing it to the mass of mass markets – . Apple’s been very selective with retail relationships for the iPhone. So far, it’s Apple and AT&T owned stores, and most recently, . But realistically, who could resist the appeal of WalMart’s herculean distribution machine. Interestingly enough, WalMart got its dibs on the iPhone before AT&T’s retail agents – I’m sure they are “thrilled” about that. According to BGR, the stores. I guess Apple wanted all the holiday sales to themselves. No word yet if WalMart will offer discounted pricing.

The iPhone joins the and other BlackBerry devices which are already sold at WalMart. Will the join them? Looks like WalMart is turning into a regular smartphone “heaven.” It demonstrates the further penetration of the smartphone into the consumer segment.

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