Americans continue to be leading consumers of digital content and the US market continues to grow, but consumers in other countries are spending more per capita and other markets are growing faster, a new joint report from IHS and analytics provider App Annie reveals.
Combining their data on mobile music, video and apps revealed new insights into consumer spending and the commercial ecosystems that have built up around digital content across seven countries: France, Germany, Japan, Russia, South Korea, the U.K. and U.S., IHS explains in a press release.
Among the highlights included in IHS-App Annie’s, “Digital Content Report 2013”:
- Global consumer spending on digital games, apps, and online movies passed $57 billion in 2013, up almost 30 percent from $44 billion in 2012.
- Online movies – a more mature content market – saw healthy growth, up 21 percent to reach $8 billion globally in 2013.
- The United States leads in digital content spend, while South Korea monetizes better per capita.
“Combining IHS and App Annie data has given us a unique view into the digital content ecosystem for 2013,” Jack Kent, principal analyst, mobile media at IHS Technology, was quoted as saying.
Among other key takeaways included in the report:
U.S. leads digital content spend
- The U.S. has the widest range of content spend and the highest devices per capita across the broadest range of devices.
- Spend on games apps grew the most between 2012 and 2013, but online games held the lead.
- Game apps’ growth will likely challenge online movies in the coming years.
